2011 events

List of events Lettera G 2011.
7 December 2011
Horm Orizzonti, by BredaQuaranta

Piazza San Marco, 1 - Milan

Lettera G is present with a broad selection of its objects at Horm Orizzonti, by BredaQuaranta, the prestigious store and showroom dedicated to design and trendsetting furniture in via San Marco 1 in Milan.

28 November 2011
Lettera G Showroom

Concorezzo, Mi

Lettera G inaugurates its showroom at its manufacturing plant in Concorezzo, dedicated to the meeting professionals, journalists and agents. Starting in December 2011 Lettera G, thanks to a new sales network put in place in the last few months, will be distributed in Italy with the objective of being represented and sold the most important design and furniture showrooms.

28 November 2011
Gspot changes its name

Gspot changes its name: the name was not able to support the Italian nature of the brand and the quality of its production. “Gspot, a young design brand, changes its name and with LETTERA G starts a new adventure. After lengthy analysis and laborious research, we have identified in Lettera G a brand name capable of ensuring continuity of the brand and its Italian character and which has a meaning of value for the contemporary design factory. Lettera G expresses the company's past, present and future. G is the symbol of this reality: G as in Giovanardi, the mother company, G as in Gspot, the original name. Lettera G is intended to be reminiscent of the Olivetti Lettera 22, the portable typewriter which has gone down in history for having accompanied the most famous journalists during their careers, including Indro Montanelli. Reference to the Lettera 22 is not at all by chance: Giovanardi, indeed, was a supplier of Olivetti for over 30 years, producing aesthetic details for the famous typewriter. Moreover, the word “Lettera” expresses both a symbol as well as a form of dialogue: for Lettera G, in fact, it is fundamental to leave a mark, as it is to communicate with its interlocutors. Lettera is a “humanistic” word, a statement of intent, the desire to “write” and to leave a mark, just as design, in general, and our project, in particular, aim to do. Extract from the “Press release” of 28 November 2011

April 2011
Fuori Salone 2011

c/o Ata Hotel, Rho - Milan

Just a few hundred meters from the Rho exhibition center, Gspot presented the new introductions of the year at the Ata Hotel in Rho, a crossroads for many operators and professionals from all over the world visiting the Milan exhibition center during the Salone del Mobile.